Portfolio

Product: Automated image optimization for network delivery

Platform: Desktop web application

My Role: User research, user experience design.

Team: Product manager, project manager, stakeholders, writer, developers.

Project: For an upcoming release we aligned on the objective of enhancing the user experience by implementing a simplified and streamlined workflow. Additionally, I aimed to explore a fresh visual design that aligned with a future design system. To ensure the success of the new design, I conducted generative user research for the new UX design and obtained valuable input from users. 

Result: The response from users when I conducted evaluative user research was overwhelmingly positive, indicating that they appreciated the improved design of the web application. This feedback validated the effectiveness of the UX changes and confirmed that the design improvements resonated well with customers.

Product: Automated image optimization for network delivery

Platform: Desktop web application

My Role: User research, user experience design.

Team: Product manager, project manager, stakeholders, writer, developers.

Project: Through a comprehensive design process, I successfully created a new reports page for the Image Manager product. This involved conducting generative user research to understand target user needs and collaborating with database developers to identify data sources and uses. I explored various page designs and created high-fidelity mock-ups and prototypes to visualize the final product. The design was reviewed with stakeholders and underwent evaluative user research to gather feedback and insights from the target users.

Based on stakeholder and user input, I updated the page design to ensure it fully met their expectations and addressed their needs. Collaborating closely with developers, we successfully implemented and deployed the new Image Managers Reports page.

Result: The new design has been widely embraced by customers, who perceive it as a significant improvement to the product. This positive reception has resulted in a notable 33% increase in customer satisfaction levels with the product.

Product: Automated image optimization for network delivery

Platform: Desktop web application

My Role: User research, user experience design.

Team: Product manager, project manager, stakeholders, writer, developers.

Project: As the UX designer supporting the Image and Video Manager (IVM) product, I would often collaborate with the IVM product manager on conducting customer/user research.

During one such research session, users expressed a strong desire for better file management capabilities for the product.

Using the insights gathered from the research, I developed a new user interface design for the IVM Policy Manager page that addressed the specific pain points and usability issues reported by users. To share the proposed new UI design effectively, I created a high fidelity prototype of it using Axure RP, ensuring a realistic representation of the proposed UI enhancements.

To validate the new UI design and gather additional input, I met with product stakeholders, presenting and reviewing the new UI design prototype. Their valuable input was integrated into the design, refining the final version.

To objectively assess the effectiveness of the new UI design, I planned and conducted A/B testing, presenting IVM users with the current IVM Policy Manager UI ("A") and the prototype of the new Policy Manager UI design ("B"). The results of the A/B testing overwhelmingly favored the new "B" UI design, demonstrating its superiority in meeting users' needs and preferences.

With the A/B test findings shared with stakeholders, I proceeded to finalize the design of the new user interface and produce the necessary UI design documentation. 

Result: The positive outcomes and strong user preference for the new “B" design of the IVM Policy Manager UI led to its inclusion in the IVM product roadmap and slated for a near future release.

Product: Staples Connect Online Store (store within a store)

Platform: Staples desktop and mobile e-commerce websites

My Role: User research, interaction design, visual design.

Team: Product manager, project manager, stakeholders, developers, content media producers.

Project: As a member of the team preparing for the launch of the new Staples Connect home automation product line I was responsible for the design of the product line landing page. 

The landing page had the primary objective of creating awareness, generating desire, differentiating the product from competitors, and prompting users to take action and make a purchase. The page's layout was strategically designed to achieve these goals, featuring a high-level layout that effectively showcased the product and its unique value proposition. Through careful design and compelling content, the website aimed to capture users' attention, engage them with the product, and drive them towards a call to action. 

Result: The product line was successfully launched and the Staples Connect landing page and supporting pages were a key part of that success by facilitating understand and benefits of the product line.

Product: Staples 2015 holiday campaign

Platform: Staples desktop and mobile e-commerce websites

My Role: Interaction design, visual design, content media production, as a member of the campaign creative team.

Team: Creative director(s), project manager, stakeholders, UX designers, developers, content media producers.

Project: #MoreJoy! was the branding for the 2015 holiday campaign at Staples. As a member of the team supporting the campaign I was responsible for the design of a number of campaign pages. In collaboration with campaign stakeholders and developers, I produced a responsive-adaptive design for the #MoreJoy! Deals Card and social media linking page. Shown are the wireframes and mock ups I produced for the page.

The page enabled users to download their free digital #MoreJoy! Deals Card and also served as an aggregator for the Twitter, Instagram, and Facebook #MoreJoy! postings by customers and Staples. A modular system of standard card sizes was developed to accommodate the various types and content of the postings. The content, and therefore the layout of the pages, updated every 15 minutes. The visual design of the page was aligned with the larger #MoreJoy! campaign which spanned online and in-store customer experiences.

Result: The #MoreJoy! Deals Card with its social media integration was a key part of the 2015 holiday campaign. From the large number of deal card downloads and social media linkages the feature was viewed as a great success.

Product: Staples iPad e-commerce app

Platform: iPad app

My Role: User research, interaction design, visual design.

Team: Product manager, project manager, stakeholders, developers, content media producers.

Project: As a member of the Staples Velocity Lab I developed the UX design for the second generation of the Staples iPad app. 

User personas, user stories, uses cases, and users flows were developed based upon insights from customer research. Wireframes were then developed for each of the app screens. Interactive prototypes of key user flows were produced for stakeholder reviews and user evaluations using Axure RP. Concurrently with the development of the interaction design the design for the visual design approach was developed. High fidelity mock-ups were developed for each screen type of the app. 

Once the design for the iPad app was finalized, the digital assets required for software development were produced and released. I worked closely with software development on the refinement of the animation effects used by the iPad app. 

Result: The user ratings for the second generation of the app far exceeded those of the first generation.

Product: Staples Back to School Savings Pass

Platform: Staples iPhone and Android phone apps

My Role: User research, interaction design, visual design.

Team: Product manager, project manager, stakeholders, developers, content media producers.

Project: In collaboration with stakeholders, I developed a design for a digital Back to School Savings Pass for the Staples mobile app (iOS and Android). We began the fast track project by establishing the objectives and requirements for the Savings Pass, ensuring alignment with the company's goals. Working closely with stakeholders and developers, I defined user flows, considering the most intuitive and efficient way for users to add and use the Savings Pass.


To visualize the user experience, I created wireframes and high fidelity screen mock-ups, exploring various design options. These designs were then reviewed with stakeholders, who provided valuable feedback. To gather additional input and ensure the usability of the design, I conducted in-house “guerrilla” evaluative user research, incorporating the findings into subsequent design iterations.


Collaborating closely with developers, I facilitated the successful development and deployment of the Savings Pass update to the Staples mobile app. 

Result: The final design was met with great enthusiasm by Staples customers, proving to be a valuable addition to the Staples Back to School seasonal campaigns. The Back to School Savings Pass has since become a recurring feature, helping customers save money and enhancing their overall shopping experience.

Product: US State Driver's license app

Platform: iPhone and Android phones

My Role: User research, user experience design, UI design system, content production.

Team: Product manager, stakeholders, developers, writer.

Project: IDEMIA developed a digital state driver's license or ID card platform for deployment in the USA. I was responsible for the interaction and visual design of the smartphone app. These screen mock-ups are of the second release of the mDL app. The second version of the iPhone and Android phone app offered new capabilities such as privacy mode (address not displayed) driver's license/ID screens, and the ability to wireless share your license/ID information securely. The second version of the app also incorporated a new visual design system. 

Result: The mDL app is only available in a very limited number of US states at this time due to state legislative restrictions. Where the mDL app is available usage has increased yearly since its initial release.

Product: Bose Streaming Music Player

Platform: iPhone app

My Role: User research, interaction design, visual design.

Team: Product manager, project manager, stakeholders, developers, writer.

Project: I had the great opportunity of being responsible for developing the UX design for the Bose Streaming Music Player iPhone App, the first streaming music app from Bose. 

I developed both the interaction and visual designs for the new app. One of the key requirements for the app was to ensure seamless integration with the hardware design of Bose Sound Dock product family, offering a cohesive user experience across the Bose product ecosystem. 

A wide range of visual designs were explored to find the most effective and user-friendly approach. The designs concepts were presented to key stakeholders, who approved the final UX design for the app.

Result: The visual design for the app was selected and implemented. The app was completed and successfully launch on time. The Bose Streaming Music Player app was a give away "lift product" for the Bose SoundDock product line. Customer research indicated that the availability and high level of user satisfaction with the app did help to increase SoundDock sales.

Product: User interface design system for Akamai products

Platform: Desktop web applications

My Role: Team leader, promoter, reviewer, supporter.

Team: Director of UX Design, UX designers, developers, writers.

Project: A software user interface design system offers designers and developers a standardized framework that promotes consistency, efficiency, scalability, collaboration, brand identity, and enhanced user experiences. It serves as a foundation for building intuitive and visually appealing interfaces while streamlining the design and development process.

During my time as the leader of the Akamai UI Design System team I was ultimately responsible for the ongoing development and delivery of the documentation and resources that comprises the design system. additionally, I was responsible for managing the roadmap, communications, and support for the design system. All of this was successfully delivered due to the hard work, dedication, and unwavering commitment of the UI design team system members.

Result: The updated user interface design system was successfully launched on time and complete. Adoption of the updated design system began the same quarter. Feedback from the design system user community was very positive.

Product: User interface design system for Staples online stores

Platform: Staples desktop and mobile e-commerce websites

My Role: Interaction design, visual design, as a member of UX design team supporting the project.

Team: UX Design Director, creative director, project manager, stakeholders, UX designers, developers.

Project: As a core member of the team charged with developing the new UX design system for Staples websites I was responsible for both interaction and visual design of the new system. 

I collaborated on conducting user research to identify opportunities for design system improvement. I also focused on enhancing user accessibility and exploring innovative interaction and visual design approaches. 

To communicate and iterate on the design system, I created page mock-ups using its components and elements. Additionally, I authored comprehensive documentation for the design system. Finally, I actively promoted and supported the deployment of the new web UX design system, helping to ensuring its successful implementation.

Result: The updated user interface design system was successfully launched on time and complete. Adoption (switch over) of the updated design system was completed within two weeks.

Product: Bose Home Entertainment Division (HED) products

Platform: Bose internal documentation

My Role: User research, writing, presentation and report publishing.

Team: Project sponsor, user researcher, product UX designers, writer.

Project: While at Bose I planned and conducted generative user research aimed to gain new, up to date insights into music listening behaviors specifically when individuals are at home. The research effort explored where people enjoy listening to music within their homes and the devices they use for this purpose. 

Result: The findings were carefully analyzed, and a report summarizing the research was published, providing valuable information and insights into home music listening habits.